4. Provides text that is AI-powered with complex ontologies
Whenever evolving your consumer experience (CX) strategy, the sound associated with the client should be your source that is single of. And even though quantitative study information is indispensable, it is usually the insights that are qualitative consumer responses that incorporate context to ratings online installment loans UT and respond to questions you hadnвЂ™t considered to ask.
But unlike the quantitative information youвЂ™re collecting through the CX study, findings from unstructured data donвЂ™t always squeeze into a neat box that is little. More regularly, theyвЂ™re spread throughout the wide selection of services and products, solutions, and initiatives youвЂ™re wanting to trackвЂ”which means you will need to guarantee they align with exactly how tracking that is youвЂ™re.
ThatвЂ™s where custom entity ontologies are presented in. Entity ontologies really act as brand-specific encyclopediasвЂ”ensuring the lingo customers utilize lines up with your personal terminology. With customizable remark groupings, users can:
- Tag + team feedback based on product that is brand-specific
- Separate categories + subcategories of great interest for much much deeper analysis
- Refine regions of focus to help keep customer satisfaction trending upward
But many text analytics technologies either canвЂ™t handle the quantity and complexity for the information being processed or theyвЂ™re therefore convoluted it is hard to understand the place to start. Inside your, brands require robust, intuitive tools fashioned with customers in mindвЂ”especially regarding input because complicated while the unstructured information present in consumer reviews.
With intuitive text analytics technology driven by information technology, users can:
- Get yourself a high-level browse of recurring topics sentiment that is + changing your enterprise
- See which topics are trending so that you understand locations to concentrate
- Help multiple languages for worldwide brands
- Navigate alterations in the discussion across areas with interactive temperature maps
- Generate custom groupings for lots more roll-up that is targeted drill-down analysis
- Know how product + service mentions correlate to show on key measures
- Use predictive analytics to remain in front of low-frequency, high-impact occasions