Gay dating app SCRUFF ditches ‘malicious’ programmatic advertisements

Gay dating app SCRUFF ditches ‘malicious’ programmatic advertisements

Its CEO stated your choice shall price the software revenue within the short-term, but enhance user experience.

GBTQ community-based application SCRUFF has ditched programmatic marketing in a bid to safeguard individual privacy.

The CEO and co-founder, Eric Silverberg, stated that more than the last many years adverts put by organizations like Bing AdMob and Twitter MoPub have «become unimportant, misleading, and in some cases harmful.»

«Though this choice will cost SCRUFF income in the short-term, we believe that it is the best long-term choice as it produces the very best experience for the community,» Silverberg told Campaign US. (más…)

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