Just just How Robyn Exton grew popular lesbian dating application Her

Just just How Robyn Exton grew popular lesbian dating application Her

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Whenever Robyn Exton first launched her dating and social networking software for lesbians and bisexual females, too little cash for marketing suggested she’d head to nightclubs armed with containers of spirits.

» when you look at the beginning we’d head to nightclubs having a container of sambuca in one single official statement hand, and tequila within the other, and encourage girls to download the app in substitution for an attempt,» states the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your portable toilets handing out toilet tissue with leaflets marketing the application.

It was back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw user figures increase steadily, then traction that is further gaining to good person to person.

Started in London, however with its headquarters moving to San Francisco year that is last order to be nearer to US investors, and also to be into the dense for the burgeoning social networking scene, the Her application now has one or more million feminine users around the globe. (más…)

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